Marketing to Children - 1352 Words

Kaitlin Schultz April 20, 2005 Prof. Kovach Response Paper Marketing Children Child obesity is a growing problem in today s society. On average 28% of girls age 6-11 are overweight. Pediatricians are now seeing more and more children with high levels of cholesterol, high blood pressure, and adult on-set diabetes. In 1997 American children obtained 50% of their calories from added fat and sugar and only 1% of children s diets resembled the recommended proportions of the Food Pyramid. The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children s tastes in a variety of ways through package design, typefaces, pictures, and content. Key elements for successful†¦show more content†¦Marketers understand that no child is too young to be targeted by television; many of these programs are linked directly to commercial products. For example, Burger King then McDonald s sponsored the public television show Teletubbies (show for toddlers). McDonald s distributed toys of the four characters in their happy meals. It is estimated that advertising for children has now reached over $1 billion. The most common advertised foods seen are not surprisingly low in nutritional value; products such as, presweetened breakfast cereals, candy, fast food, sodas, cookies, and chips. Its safes to say the money isn t being spent on advertising of fruits, vegetables, bread, or fish. Another largely upsetting report found that food commercials stimulate antisocial behavior in children. Commercials aimed to children are overly dependent on socially negative material, violence, conflict, and/or trickery. Food companies purposefully entice children by placing logos on toys, games, clothing, and school supplies. They even go as far as to sponsor clubs, produce magazines, buy time in movies, obtain celebrity endorsers, and add their logo to baby bottles. For example, McDonald s offers cups, toys, placemats, movie coupons, special toys, and logo labeled items for all occasions. Some companies now sell counting books to young children that require the purchase and use of the brand-name. Regrettably, they teach children to countShow MoreRelatedEssay On Marketing To Children1600 Words   |  7 Pagesbeen targeting the youth of society, more specifically children thirteen years and younger. Children are targets for ads because they are the most impressionable, and therefo re can and have been exploited for a profit by large corporations for many years. For these following reasons, I believe that the marketing to children is a social problem and actions must implemented in order to protect the future generation. I will discuss how children have begun to change socially due to what is displayedRead MoreMarketing And Children Essay1620 Words   |  7 PagesAmerican children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking! One example of marketing towards the youth market is the Kelloggs website Fun-K-Town. The site is devoted solely to kids and their favorite breakfast brands through the use of games. The site is looked at in depth below. Read MoreThe Marketing of Products to Children2086 Words   |  9 PagesDo you think that the marketing to chil dren is a social problem? INTRODUCTION The marketing of products to children has continued since the emergence of the free market policy in the 20th century. However, in the recent decades, there has been a drastic increase in the expansion of marketing efforts targeted at children. The average child views thousands of television and print advertisements every year includingRead MoreMarketing to Children Consumers7172 Words   |  29 PagesMarketing Research: Children s Breakfast Cereal Consumer Report Investigation to identify key influences that determine children s consumer behaviour and knowledge of branded cereals Investigation into the effects of key influences on children s consumer behaviour and brand knowledge to determine a new marketing strategy. Executive summary This research aims to identify key influences that effect children s consumer behaviour and brand knowledge in relation to the children sRead MoreHow Marketing Affects Children1655 Words   |  7 Pagesâ€Å"Marketers see children as a future — as well as current — market and hence brand loyalty at a young age†(Global issues, 2010). Marketing is a complex scheme which benefits the industry to develop consumers however, the society does not understand the outcome it can cause in the future. All around the world, many kids are produced in the consumerism trade through the trademark of marketing industry and lifestyle the society has embraced into the children lives today. This paper will explore theRead MoreLasting Effect Of Marketing On Children Essay1623 Words   |  7 PagesLasting Effect of Marketing to Children In the past few decades, fast food companies has invested heavily in advertising to children and young adults, in return they’ll become the future of consumers of the next generation prolong business profits. Children between the ages 8 to 12 years old are exposed highest to fast food media marketing and those years are critical stages of development as this forms their eating habits for adulthood. Fast food corporations are utilizing all sources of outletRead MoreUnethical Food Marketing to Children1432 Words   |  6 PagesUnethical Food Marketing to Children In today’s society, the food and beverage industry is faced with an ongoing ethical dilemma because they are far more concerned with making money than providing a good, safe, and healthy product for consumers. The biggest victims in this unethical marketing scheme are children. Children are the least informed and most influenced of all potential consumers (5). Although children usually don’t directly purchase these products themselves, their desires stronglyRead MoreSelling For Children : The Marketing Of Cool1047 Words   |  5 Pagesâ€Å"Selling to Children: The Marketing of Cool† Article Summary Every kid wants to be cool, and advertisers know that. This is the main idea explored by Juliet Schor in her article â€Å"Selling to Children: The Marketing of Cool†. This article originally appeared in Schor’s 2004 book Born to Buy: The Commercialized Child and the New Consumer. The author is an expert on the topic of behavior in humans and the economy, as she has taught sociology and economics at multiple universities. In her article, SchorRead MoreMarketing For Children Should Be Regulated2048 Words   |  9 Pages Marketing to Children Should be Regulated Duke Unique ID: 0628784 Course ID: PSY 425 Introduction Advertisers targeting children have been a source of public debate since the 1970s. In the earliest review of marketing to children, Adler (1977) identifies specific risk factors, which include unfair techniques, long-term effects on the values, attitudes, and the behavior of children. More recently, however, the scope of public concern has expanded to additional aspects, such asRead MoreCorporate Marketing Is Responsible For Childrens Materialism1079 Words   |  5 Pagesâ€Å"Corporate Marketing Is Responsible for Childrens’ Materialism†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today, advertisements is an issue that brainwashes the youth and drains the money from their parent’s pockets. Jonathan Rowe, director of the Tomales Bay Institute, and Gary Ruskin, executive director of Commercial Alert, published an article called, â€Å"Corporate Marketing Is Responsible for Childrens’ Materialism† in 2006 through Greenhaven Press. Both writers of the article explain the marketing industry in today’s generation

Middle Childhood And Domestic Violence - 1999 Words

Middle Childhood and Domestic Violence In many states, all over the world, some children reside in homes where domestic violence takes place. Domestic violence can be defined as a man or woman, family member, or spouse(s), physically threatening to harm each other within their home. Though domestic violence is considered a criminal law, it is sometimes not reported, and the physical attacks and harassments could be a continuous act upon these individuals (Newman, 1975). Most times, domestic violence could possibly lead to child abuse. Even though the person may be committing these attacks against their significant other, it could sometimes lead to the child being harmed as a way of punishing their significant other. Then there are times†¦show more content†¦Emotionally, a child may constantly cry and fear the person who is committing these acts of violence. Some children may have a difficult time learning inside and outside of a classroom setting because of not getting enough rest at home, not being in a stable home, and worriedness. Most children have difficulties being socially active with others. They may not know how to talk or socialize with other children due to the fact that they might fear that they will say something wrong or do something wrong and be punished for it. Mentally, they may suffer from depression and/or anxiety, and maybe even exhibit the behavior that they have been observing (McGee, 2005). According to (Volpe, 1996), children between the ages of six and older, are the ones to most likely portray signs of depression, illnesses, and poor concentration to remain focused. Studies also show that children of the ages six and older that have watched and observed the acts of physical violence in their home growing up, will possibly one day become the perpetrator when they get older. For example, if a child can comprehend very well and actually knows what is going on in that setting, watches their father or mother physically abuse each other, they are going to imitate those same actions to their significant other. When a child ranges from the age of six and up, they basically know what is right and what is wrong, but because they cannot do

Accounting Taxation Law Assignment

Question: a). Discuss with reference to appropriate legislation, case law and/or rulings whether Luke and Linda are carrying on a business for taxation law purposes in either the 2015 or 2016 income years. b). Discuss with reference to appropriate legislation, case law and/or rulings whether any amounts received in relation to the sale of the design are ordinary income in the 2016 income year c). Briefly discuss with reference to appropriate legislation, case law and/or rulings whether the cash or accruals basis of accounting would apply to Luke and Linda.| Answer: So the business may adopt the basis of accounting of Cash Basis as the accounting for a particular period is to be accounted for, or it may adopt the accrual basis when long term period of accounting considering the outstanding or arrear payments and receipts. Introduction: This is a family business of Luke and Linda Lucky couples of their for selling their belongings through ebay account. As per the Australian law they are doing the online auction and acquiring the stock to sale in the online auction. They are having the profit margin of 210% on the cost of purchase and probably shows a progress that will make 30% increase in sales for the coming month of July 2016 as compared to the same month in the previous year. Luke and Linda Lucky Legislations: It is necessary to read the terms and conditions, before the participation in an online auction, and all the procedures and costs require being understood and evaluated. Following are the types of auction which are available: Marketplace Online Auctions: An online buying and selling of the market takes place like e-bay. Rules and guidelines are provided in these virtual markets where the business establishes a website. Individual buyers and sellers deal with each other directly. (Hultmark, 2002). Traditional Auctions: Instead of gathering the buyers in person, the auctioneer acts on the behalf of the seller. A website is used to create a virtual auction by an auction house. (Catalogue of collectors sale, 2007). Auctions Conducted by the Businesses: In a marketplace, the own products for the sale by an auction process is offered by the business. (Tran, 2009). The following case laws as related to the above are In order to pay a monthly fee to rent cattle for the breeding, he carries out the business which he later intends to use these cattle for carrying out a business at this stage. It is not an offer for requests of an auctioneer for bids. It is just an invitation to treat. The auctioneer accepts the offers of the bidders. If a bidder makes the highest bid, but changed his mind and withdrew the bid as he desires to change his mind before the hammer was brought down by the auctioneer. The goods bought were not held by the defendant. Judgment: Before the acceptance of the auctioneer, the bidder has the right to withdraw his offer as held by the court. The request of the auctioneer was an invitation to treat. Until its acceptance, each bid had a withdrawn offer to the auctioneer. The highest bid was accepted by the fall of the hammer of an auctioneer. At the first year(2015) they sold the items of their own household items and they selected the items from the garages or giveaways. So there is no question of tax purpose. But in the second year (2016) they are purchasing the stocks and sold through e-bay. So here they are carrying on a business which should be according to the law of taxation basis. Conclusion: So Luke and Linda carrying on business as per the taxation Law Rules. In the given scenario, Luke and Linda sold their rights to a retail company after paying at the same time a lump sum amount of $200000 in exchange for transferring the original design, existing stock and materials to the company. For that, they will entitled a $1.20per additional item sold and all rights to manufacture the items relates with the retail company. Legislations: There exist legal compulsions to attribute the creators and see that the work is treated with respect. The creators so called rights are Moral Rights. The obligations related to it are attributing towards the creator, therefore it is not that a person is the creator regarding that work as he is not, also nothing to be done with that work that will have a harmful effect to the creators overall image. But the obligations would not apply when there is a creators consent or as per the legislation. Creators enjoy the moral rights despite not possessing copyright towards their work. They would not be able to sell neither totally waive the rights, however consent may be provided for specific things which otherwise breach the moral rights. Roadshow Films Pty Ltd v iiNet Limited As per AFACT, while acting on the behalf of applicants collected evidence regarding copyright infringement done by the iiNet users arising through use of Bit Torrent protocol, considered effective means of distributing and sharing large amount of data over the net. The Evidence that was presented to court which it accepted clearly showed infringements were being related to several applicants mainly films and the TV Shows. It found iiNET users were engaged with primary infringement. The real issue concerning was copyright authorization, especially ISP like iiNET really can authorize the so users, without having license, store films and also TV shows in the present where copyright is claimed. Though Court held iiNET having known infringements were continuously happening it did nothing to stop them, iiNET not having authorized copyright related infringements done by users. As per the Australian Law, Royalty means amount whether paid or credited, either described or computed, whether the payment or the credit is periodical or not, to the very extent to which it has been paid or credited, as case is likely to be as considerations as for followings: the usage or the right of usage the copyright, the patent design or the model plan The usage or right of usage pertaining, any industrial, or the commercial or any scientific equipment The supplying of the scientific, the technical or industrial or the commercial knowledge or the information On the other hand, the Ordinary income includes income according to ordinary concept (INCOME TAX ASSESSMENT ACT 1997 - SECT 6.5). Conclusion: So, as the Luke and Linda are getting $1.20 against the sale of copyright, it should be considered as Royalty Income. Two methods of the accounting exists that is cash basis and the accrual basis. Cash Basis: The accounting on cash basis means the business activity statement that covers the period in which sales and purchases can be made (Jovanovic and Szentes, 2007). The advantage of Cash Basis is that, here money flowing from the business is relatively better aligned with the activity statement of liabilities, hence it is easy to manage Cash Flow. Accrual Basis: Using the accrual basis means, the business related activity statement whicht covers the period during which the business issues tax invoice or either received any payment for a sale or received the invoice from your supplier or made any payment for a purchase (Transition to the accrual basis of accounting, 2002). Larger business concerns must use the Accrual Basis where the Small Business concerns should use the Cash basis of accounting method. Conclusion From the above studies of Luke and Linda, it is seen that, Up to June, 2016 they have made the total sales of $38000 in relation of stock sales and the work-in-progress showing 30% increase in the volume of sales for the upcoming month of July 2016 in comparison with the same month of the previous year. Again, in June 2016, 20000 items had been sold by the retail company, with payment due to be received in July 2016. References Hultmark, C. (2002). Internet marketplaces. Oxford: Oxford University Press. Catalogue of collectors sale. (2007). London: Bloomsbury House. Tran, N. (2009). Corruption, ranking and competition. Jovanovic, B. and Szentes, B. (2007). On the return to venture capital. Cambridge, Mass.: National Bureau of Economic Research. Transition to the accrual basis of accounting. (2002). New York: International Federation of Accountants.

Wiffle an Example by

Wiffle Today Im going to share with you three secrets that will undoubtedly help you live a happy and successful life. Its true that the career of a wiffle ball pitcher is underpaid and rarely respected, but it takes skill to deliver strikeouts at the plate. Im going to explain and demonstrate the combined movements use to throw three distinct pitches: the curveball, slider, and riser. By the end of my brief speech, youll have gained all the knowledge necessary to shine as your neighborhoods wiffle ball pitcher. Before I describe the specific pitches, there are a few things to think about regarding the basic physics of a wiffle ball. The holes in this lightweight ball allow the pitcher several different options to guide the ball through the air. Each time you pitch, think about where the holes of the ball are positioned and make sure their placement matches the pitch you intend to deliver. Also when you release each pitch, step through with your leg, keep your eyes on the target, and follow through with your arm. With a little practice, youll master the fundamentals of wiffle ball pitching and be ready to develop your secret weapons-different pitches. Need essay sample on "Wiffle" topic? We will write a custom essay sample specifically for you Proceed First, the finger positioning is the most important part of throwing a perfect curveball. Align your fingers on the side of the ball so the holes are on the side of your dominant hand. If youre right handed, your fingers she be curled around the ball with the holes facing the right side. Lefties should make sure the holes are showing on the left side. Position your pointer and ring fingers into the letter V and push the ball tightly between them. It should feel somewhat stuck. With your fingers in the correct position, you can throw the ball at any angle for it to curve. The most dramatic curveball can be delivered by throwing sidearm. Its not necessary to throw as hard as you can to deliver a good pitch. In fact, slowing down the speed of your pitches can allow time for the ball to move in ways that are more difficult for the batter to see, time, and hit. Try out different speeds when practicing your pitches. For a slider pitch, follow the same rules of lining up the holes on the side of your dominant hand. This pitch will surprise a batter because sliders look like fastballs but then curve unexpectedly. Once youve got the holes showing on either the left or the right side, curl your thumb, index, and middle finger in the shape of the letter C. When you throw the ball, concentrate on making your index finger be the last finger that leaves the ball. Experiment with slightly flicking your wrist and as always, look at your target and follow through! The riser is another devastating weapon in the armory of a wiffle ball pitcher. Just as a riser pitch crosses the plate, the ball rises to confuse the batter. No matter which hand you use to pitch, position the holes in the wiffle ball down to get the most rise out of your pitch. Hold your fingers in the C position we practiced for the slider pitch and focus on flicking your wrist as you throw sidearm. Follow through is important to deliver every pitch to its greatest potential, but its especially essential when throwing a riser. After throwing this pitch, your knuckles should almost be touching the ground if youve followed through correctly. Experiment with different angles and strength in wrist flicks to perfect your riser ball. Now that youve mastered the curveball, slider, and riser, youre ready to move on to learn any of the other pitches available in this historic game. Maybe the Astronaut or the Ultimate Freeze will be the next pitches added to your repertoire. Wiffle ball isnt only a game for youngsters. Its a great way to meet friends, relax, and recreate. The game of wiffle ball has been a neighborhood favorite for decades, but few people realize there are regional and even professional leagues across the country. Knowing the proper way to hold and deliver a wiffle ball pitch can help you not only participate, but succeed, on the field. Practice your different pitches, find out which work best for you, and remember the fundamentals. The next time you hear the words, Batter up! youll be more than prepared! References: How to pitch a wiffle ball How to throw various wiffle ball pitches: http://www.ehow.com/how_2305028_throw-various-wiffle-ball-pitches.html How to throw wiffle ball pitches